Black Bourbon Enthusiasts Find Community in the Black Bourbon Society
Samara Davis is Creating Change in the Spirit Space
Black bourbon enthusiasts are claiming their space and bringing their own chairs to the table. As a whiskey lover myself I have to tell you, if you aren’t familiar with the Black Bourbon Society you should be. The Black Bourbon Society, or BBS, fills a gap where there is a lack of engagement with bourbon consumers of color.
Samara Davis started out running her own event planning company. As she gradually began adding bourbon to her wine rotation, she became more and more intrigued about the nuances of bourbon. After many collaborations in the event space Samara recognized that many brands were missing out on a key demographic. Those in the Black community who are well established in their careers, and many with disposable income, are not always considered in the spirit space. I have to say that I have noticed the image in an ad of a person pouring a neat glass of whiskey often does not look like me, though I am whiskey fan, and I prefer a neat pour. This is not exclusive to the spirits industry, the lack of diverse decision makers has been an ongoing conversation.
Inspired by the refreshing taste of summer and the welcoming cool of watermelon. Cheers!
As an industry consumer and facilitator, Samara started BBS, hosting educational excursions, building brand partnerships, and curating events centered around bourbon. The foundation of BBS is supported by a Facebook group of over 23k members, myself and my husband are two of those members.
The key to connecting with BBS members in a meaningful way is to actively engage the community. One of the largest events for the BBS members is the annual Bourbon Boule, BBS holds in-person and virtual events throughout the year. The most recent event, the Open Door Tour, is a partnership between BBS and Jim Beam to visit five cities across the country, highlighting Black owned bars and restaurants. This celebration of “Black excellence through culture, cocktails and cuisine” has been highly successful, as evidenced by all of the sold out event dates.
This year BBS is celebrating a 5 year anniversary and will continue to celebrate for the entire year. A part of that celebration is the creation of a Private Selection with Maker’s Mark. Though this anniversary pick marks a special occasion, it is not the first bottle with the BBS touch. The first BBS Maker’s Mark Private Select bottle won Double Gold Custom-Finished Bourbon at the 19th Annual San Francisco World Spirits Competition. Samara has built a relationship with the brand over the years and collaborated on several events. That relationship is what brought about the opportunities for BBS to create Private Selections.
“Pursue your purpose confidently. Don’t be afraid to go after it.”
Samara Davis
With the success and impact of BBS, Samara and her husband Armond Davis founded Diversity Distilled. They noticed an obvious need for more diversity and inclusion in the spirit space and committed to focus on supporting the increase of diverse talent in leadership. Diversity Distilled is a bottom-up and top-down approach to “advise, advocate and craft unique strategies to address the Diversity, Equity and Inclusion of brands — with a focus on the world of distilled spirits, packaged beverages and the alcohol and service industries.”
According to Neilsen Black Americans spend over 1 trillion dollars a year. Being a part of a neglected target market, I can attest that many Black Americans like nice things, can afford nice things, and buy nice things. Though we cannot buy things we do not know exist. The Black community are not only consumers, but also influencers. Brands must recognize the smart move, the best, and the only move for growth is to include those customers who have traditionally been ignored in marketing plans going forward. In 2019, Adobe conducted a research report of more than 2,000 consumers. Their results showed that 66% of African-Americans feel their ethnicity is portrayed stereotypically in advertisements. With groups like BBS I am hopeful that brands and the Black community will continue to form bonds, build relationships, and create authentic content that speaks to the community.
Celebrate 30 days of Bourbon in September with BBS. If you’re a bourbon or whiskey enthusiast join the Facebook group, and with the premium membership you receive a wide variety of perks, including first notice about the next BBS Private Selection. BBS has ambassadors across the country. The Black Bourbon Society has let the world in on the not so secret secret that the Black community appreciates fine whiskeys and bourbons just like everyone else. Be a part of building the community and changing the narrative.
Discover more from Flights and Foods
Subscribe to get the latest posts sent to your email.
5,048 Comments
dewalive
very nice post, i actually love this website, carry on it
filma 24 al
Hello there, You have performed a fantastic job. I will certainly digg it and for my part recommend to my friends. I’m sure they will be benefited from this site.
dewalive
I have seen a lot of useful elements on your site about personal computers. However, I have the judgment that notebook computers are still not nearly powerful enough to be a good selection if you often do projects that require many power, including video enhancing. But for world wide web surfing, microsoft word processing, and the majority of other popular computer work they are fine, provided you cannot mind small screen size. Many thanks for sharing your opinions.
atm4d
I have realized that car insurance firms know the cars and trucks which are at risk from accidents and also other risks. In addition they know what types of cars are susceptible to higher risk as well as the higher risk they may have the higher the actual premium price. Understanding the easy basics with car insurance will let you choose the right types of insurance policy that should take care of the needs you have in case you happen to be involved in any accident. Many thanks sharing a ideas for your blog.
dingdongtogel
Hmm it seems like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to the whole thing. Do you have any helpful hints for first-time blog writers? I’d definitely appreciate it.
Honey Trick for Memory Loss
Im not positive where you’re getting your information, however great topic. I must spend some time learning much more or figuring out more. Thanks for excellent information I used to be on the lookout for this info for my mission.
keluaran macau
I’m not sure why but this weblog is loading very slow for me. Is anyone else having this problem or is it a issue on my end? I’ll check back later and see if the problem still exists.
gengtoto
Thanks for your article. It is extremely unfortunate that over the last 10 years, the travel industry has had to tackle terrorism, SARS, tsunamis, flu virus, swine flu, as well as first ever entire global economic collapse. Through it the industry has proven to be robust, resilient in addition to dynamic, locating new solutions to deal with adversity. There are continually fresh complications and possibilities to which the market must yet again adapt and reply.
wayfair folding sofa
I am glad to be one of several visitors on this outstanding website (:, thankyou for posting.
Honey Trick for Memory Loss
Thanks a lot for sharing this with all of us you really know what you’re talking about! Bookmarked. Please also visit my website =). We could have a link exchange agreement between us!
atm4d
hey there and thank you for your information ? I?ve definitely picked up anything new from right here. I did however expertise some technical issues using this web site, since I experienced to reload the site a lot of times previous to I could get it to load correctly. I had been wondering if your web host is OK? Not that I am complaining, but slow loading instances times will often affect your placement in google and could damage your high quality score if ads and marketing with Adwords. Well I?m adding this RSS to my email and can look out for a lot more of your respective intriguing content. Ensure that you update this again very soon..
situs togel online
Appreciate it for this post, I am a big big fan of this site would like to keep updated.
Pink Salt Trick
whoah this blog is fantastic i love reading your articles. Keep up the good work! You know, a lot of people are hunting around for this information, you could aid them greatly.
vintage metal signs
http://www.factorytinsigns.com is 100 Trusted Global Metal Vintage Tin Signs Online Shop. We have been selling art and décor online worldwide since 2008. Started in Sydney, Australia. 2000+ Tin Beer Signs, Outdoor Metal Wall Art, Business Tin Signs, Vintage Metal Signs to choose from. 100 Premium Quality Artwork. Up-to 40 OFF Sale Store-wide. Fast Shipping USA, Canada, UK, Australia, New Zealand, Europe.
slot gacor
What i don’t understood is in fact how you’re no longer really a lot more well-preferred than you might be now. You are very intelligent. You already know therefore significantly on the subject of this subject, made me in my view imagine it from so many varied angles. Its like men and women are not involved except it’s one thing to accomplish with Lady gaga! Your personal stuffs nice. All the time take care of it up!
www.epromfg.com
Can I simply say what a reduction to seek out somebody who really is aware of what theyre talking about on the internet. You definitely know how one can deliver a difficulty to mild and make it important. More individuals need to read this and understand this facet of the story. I cant consider youre not more in style since you definitely have the gift.
mpo1x
I delight in, lead to I discovered exactly what I was looking for. You have ended my four day lengthy hunt! God Bless you man. Have a nice day. Bye
gengtoto
Magnificent items from you, man. I’ve understand your stuff prior to and you are just extremely great. I actually like what you have obtained here, really like what you’re saying and the best way in which you say it. You are making it entertaining and you continue to take care of to stay it smart. I can not wait to read much more from you. That is really a terrific website.
bandar togel
Some times its a pain in the ass to read what blog owners wrote but this website is real user genial! .
bandar toto macau
Thanks for sharing excellent informations. Your web-site is very cool. I am impressed by the details that you have on this web site. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found simply the information I already searched all over the place and simply couldn’t come across. What a great web-site.